Colour Palette

I have been doing some colour palettes to decided which colour combination would be the best for the site, always remembering my target audience and the information display.

The last image is the actual mood board and colour palette from it, I will use only a couple of colours not all of them, and maybe mix them with the ones above.

Mood Board + Descriptive Words

I have put together a series of pictures relating to red wine. From this i'll be getting the colour palette for my  final design of the site. The mood board consist of grapes and cheese, which are usually enjoyed with a glass of red wine, also shown in the mood board.

I have also put together a selection of descriptive words relating to the theme of the site; Italian red wines.

Palate             Red                 Ruby            Rich         Full-bodied          Rustic               Mellow

Bouquet            Aroma            Smoked         Wood      Velvety                Earthy               Fruity

Musty              Ripe                Sharp             Smooth       Oak            Matured            Sweet

Aged              Flavour               Strawberries         Raspberries               Refreshing          Polish

Vanilla           Rose                Plum          Spices                   Pepper                 Dry             Vegetal

This descriptive words will help towards the SEO as the most used.

     

Personas

As part of the research I will be creating personas of whom might use the site, this is fictional but would help to meet the requirements and to produce the best service possible. Creating personas before building a site help to achieve the best situation possible as when the site goes live, it'll be a before user testing face of what I can expect from users. the personas will have requirements and hobbies, also certain time to go online and how much time they spend online.

 As the website is focus on wine, specially Italian reds my personas visiting the site would be more or less 2 different type of people, a everyday normal guy wanting to find more about wines and a wine connoisseur .

Persona 1

Name: Alan

Age: 30

Occupation: Banker

Hobby: Wine, Socialising, Sports, Cars

Time online: Mostly evenings

Time spend Online: 2/3 hours in the evening during weekdays

Knowledge of the internet: Intermediated 

Needs: Easy access to each region/ wine terminology / reviews by people about certain wines

Perfect site: Clean and user friendly with the right amount of information without having to read for hours

Persona 2

Name: Harry

Age: 50

Occupation: University Lecturer/ Wine connoisseur

Hobby: Reading, theatre

Time online: Everyday

Time spend Online: 1/2 hours a day

Knowledge of the internet: Beginner

Needs: User friendly/ clear information/ ability of make reviews

Perfect site: Clean and user friendly with reviews at the touch of a button

From this 2 personas I can see what the sites needs to meet and provide, with 2 very different people but looking at the same website for different information and present it slightly different to each others need.